You really don't get it do you. As that consumer did you listen to EVERY speaker before making a decision? Obviously I know the answer is no which means you have a very small sampling. Real measurements allow you to evaluate EVERY driver that you would like to for your application and know EXACTLY how it will perform in comparison to others. It is way faster to screen drivers up front and listen to just a few than the other way around which gets us to the point of listening to music faster. Really simple, not sure why you and your camp completely doesn't get it. You are correct....I did NOT listen to EVERY speaker out there. However, I get more than you realize. What YOU don't get is that EVERY consumer doesn't have access to the equimpent you do and even if they did, could they use it?? What you say, comes across to me as, "If I (M5) say it sounds good, then it does, and if someone doesn't agree with me, then they are WRONG!!!" I have spent more money and time than I ever needed to buying speakers that, for one reason or another, I don't like as much as what I have now. I listened to speakers in many different stores, in many different states JUST to be able to get as large a sample as I possibly could. It wasn't very cost effective, but it was the best I could do. I even purchased a driver that YOU used yourself. I noticed that you removed that driver a while back in favor of another. Since I don't have access to the equipment you use every day, what am I supposed to do? I'm sure there are many others like me that don't have access to that equipment either, and even if we did, could we use it and understand what we were looking at? I saw the phase angle and frequency response graphs of the drivers I own. I understood the frequency response graph enough to know that if I could minimize reflections and cancellations that I would have pretty good response in-vehicle. As for the phase angle graph, I had no idea what it meant, and I still don't. I could look at charts all day long and it wouldn't mean a darn thing to me and I would also guess that most CONSUMERS that are purchasing speakers don't either. (notice I didn't say ALL consumers) I'm all for education, but at some point, let's be realistic. If you have the education and ability to interpret charts and graphs, that's great! Those of us that can't, what are we left with? We are left with listening to the speakers at the local store, reading the reviews on the internet, and advice from others who have heard the products in which we are interested. That is why I read the forums. I read the opinions of people who have listened to the products I am interested in, and see what they thought of them. If they thought they sounded good, I searched them out and listened for myself and made my decision. Never once have I said that my speakers are the BEST, NOR have I told ANYONE that these are what they should purchase. I have only told people to use their own judgement and their own ears since most of us don't have equipment like you use to purchase them. I have tried to be as honest as I can be in this discussion. Obviously we don't exactly see eye to eye, but I can see value in what you say. What I get from your posts is that anything I say has NO VALUE, nor will it ever. If that's the case, then I will agree to disagree. If that's not the case, then I apologize for not being able to read properly. I see value in looking at specs and trying to make an informed decision, but if you don't understand the charts and graphs, it still comes down to....DOES IT SOUND GOOD TO ME (the consumer)? Good day!