Thank you. I've always wondered the same thing. It sure seems like a strange business model if you ask me. Why is the dealer listing such a secret? I bought an Atlas 12 and an Arsenal 12 from Chad during their presales so I'm a longtime AA fan. I also bought a pair of their poly mids. Because then you get people trying to play the price game and call dealers outside of their territory..or outside of their area...which keeps the shops from being able to make their money to swim. The line is there for shops and shops only. If you have a shop within a reasonable driving distance of where you live, then you must purchase through them. There is absolutely no reason to have an online outlet, or a listing on the internet to let them play the game with (because again, this is for B&M stores who want to sell a product that is really made here in las vegas, it makes no sense to have 1 brand that you sell direct, and through dealers because why would somebody go to a shop to get something when they can have it delivered to them via the internet?). I know how people work all too well This guy kind of seems like a douche.