we all have review of the Fi products... but i felt we didn't have a solid review of this company... So i decided to review the company or more so it's employees.... I have been on this board since November of 2006 which is when i became interested in Fi products.. If i recall (Scott, Nick or Shawn may correct me if I am wrong) but Fi was started in the later half of 2006 I believe around August.. So i have been around here shortly after Fi birth... I have dealt with many direct companies before... JL, RE audio, Us Amps, Kicker, Mb Quart, Alpine and A/D/S to name a few... Some have left a really bad impression on me and some have made a lasting impression on me.... Fi is the latter.....  In the beginning i was asking 1 billion (ok a little exaggeration makes the story seem more brilliant) to a guy that was named Scott... truth be told i didn't know exactly who Scott was... I honestly thought it was just another customer service rep... Courteous, knowledgeable and quick to reply..  After about the 3rd email (and i didn't even buy anything yet) I realized that Scott was the owner of Fi.... I actually took a step back and for a split second thought this guy is full of crap, why would the owner answer questions from someone who hasn't even bought anything.... But sure as chit Scott was giving me what i call "personal" attention and i felt really good about it...  What impressed me the most about Scott was, there was a time where i seemed to be caught between getting an RE sub, SI BM or an Fi sub and to my surprise Scott never once ever put down any of the other products i was considering, nor did he EVER once say his product out performed any of the other subs i mentioned.. WOW this was a bit odd as i have seen some reps from other companies/internet dealers trashing other products, but not once did this guy ever have a bad thing to say about the other products... in fact (as i read the emails i saved) he said "RE is a great sub woofer as well as Stereo Integrity's product they are all excellent choices".. I immediately thought "Man this guys is using some kind of Jedi Mind trick on me"...  More and more i began to just read posts here on the official forums and i was very impressed with Scott and how he tried to make everyone feel like a special customer.... I must say what i saw heavily swayed my decision on what sub i will be getting.... that may sound stupid to some but I live on an island, I can't get a demo, I can't go to a show where a couple guys can bass race with Fi subs... My decision needed to be made based on the Companies reputation.... next thing that amazed me was this guys knowledge of sub woofers..... Holy crap, he bedazzled me with fancy words and impressive knowledge BUT all the while conveying them in "layman's" terms so they "made sense" and also taught me a little something about the product i am going to buy.... This is unheard of in my experience... When was the last time the creator of something you bought took the time "personally" to explain a portion of the product you are buying....??? Utter patience and understanding is another key quality Fi has.... I asked Scott around 3 different ways on enclosures before i even said i was going to purchase a woofer... and the guy answered them every time.... I didn't expect that, i expected him to toss my second email aside and i imagined him saying "Oh here we go another guy who says he is going to buy a sub but won't and is just wasting my time" BUT boy was i wrong, he answered each email and even apologized if it took longer then a day to answer me... I actually was going to keep emailing him the same questions to see where his breaking point was LOL... So what about after he gets his money and you get your sub....? Well NOTHING CHANGED.... Except the addition of Nick and shawn into the picture.... both are so knowledgeable about Fi and boy do these two have patience all their own... i mean read a couple threads on the forum and notice the same questions asked over and over again.... But more impressive is look at their responses to these repetitive posts, courteous, knowledgeable and not once have i seen the infamous "use the search button, it's been asked already"  they are on a mission i tell you.... Nick has been so helpful in my experience... He answers all my post and encourages me to bother him through email HOW CRAZY IS THAT.... A rep begging for questions to be emailed to him... Knowledgeable as well as courteous... I had an issue with my speaker and Nick helped me and gave me tips with every email.....  What was most impressive was that During my speaker issue i asked if spending money to upgrade my speaker was a solution and Nick wanted me to exhaust all means before thinking about upgrading the sub... WOW, he rather me try and solve the issue by spending as little as possible...  What the hell is wrong with these people... how can they NOT want my money ?? I have seen shawn beg for PM's on the board..... And he is also quick to respond to any issues that come up.  What the hell are these people smoking.... They actually WANT to give their time to aid customers...  Then there is this crazy owner guy named Scott..... Not only did i receive help from Nick But  holy crap guess who emails me to aid in my issue.... Scott....   once again i am awaiting the infamous "you should pay this much for this upgrade" but no way.... This guy also helps me track down the problem and suggest trying simple inexpensive fixes before even considering paying for a custom upgrade... NOT ONLY THAT, I asked if a feature would aid in what i aim to accomplish and instead of taking my money HE TELLS ME THAT MAKING THE EXTRA PURCHASE WONT BETTER MY ISSUE so i shouldn't spend the money to upgrade that portion.... WHAT THE HELL.... Do they not want my money anymore LOL.... Then to top it all off, Scott tells me if none of the measures he and nick advised me to try he is willing to customize my sub to do what i want it to do... Then tells me ahead of time about features he plans to release for my line of subs LIKE HE TRUSTS ME WITH SENSITIVE INFO (it was the new features already posted for the Q and SSD)....  WOW talk about really getting personal with your customers.... So why am i going through the trouble to review this company... Point blank.... I think a companies employee's (and in this RARE case owner) really speaks for the product they sell.... Good, courteous, knowledgeable and patient employee's are a sure fire sign that there is a good product being made for sure....  If they are willing to take the meticulous care and approach to future, as well as Past customers, to assure they are happy and confident in purchasing an Fi product, then you can only draw one conclusion..... they personify the product they sell... hats off to Scott, nick, Shawn and the Fi crew.... And anyone out there looking for a sub...... Get an Fi, you not only get a great product for a great price but it comes with a family of crazy people who actually do care about their customers...  feel free to add your experience to my thread folks so people don't think this is a RARE occurrence of great customer support..