Before diesel went to 4 bucks a gallon 3-4 years ago.. Even then we lowered the prices and you pay the actual shipping to you. Our cost keeps going up..and up..and up..and up. We have to wiggle a little here and there. It's still cheaper then all the stuff that is totally imported here..and still cheaper then the stuff that has soft parts dropped in here.. I'm not sure why the coding is doing that on the website for the BL though, that is weird. Keep up the great work guys! One of very few things you can buy built in the USA, car audio or even anything else.