I believe that, I know there are countless installers and sales people who are brain washed by hype, just like the customers, so the salesmen are either stupid or have 1/2 a clue, because like posted before, new people to the "sport" are going to have a hard time listening to what other people want to tell them when it is contrary to what they already had set in their minds when they walked into the store, so when so much of the public see's JL W3's and W7's in all these different Hip Hop "artist's" "whips" they think that these JL's must be the best, in conclusion the salesmen are telling the customers what they want to hear the customer comes in with nothing but JL on the brain and the salesman says JL blah blitty blah and they make a sale on an over priced and over hyped averge product, it is amazing the way the mind works, if someone is lead to believe a certain sound is the best sound every they are probably going to fall into believing that, so when they customers drop $3500 and walk out with just an average HU, speakers, and one maybe 2 half decent amplifers and a pair of medocire subs they think they are the rolling around with the best sound in the world, and will not think twice if they could have done some reasearch or some reading and testing they could have saved a ton of money and gained a greater level of SQ and output, ok enough with the rant, did we cover all of that recent topic?