Are you also factoring in that the 5lbs from TN is a TRUE 5 lbs of protein THEN your flavors, sweeteners etc. are added in? Also is this your price after using the discount code JNR490 displayed in my signature? Gotta remember that extra weight can really add up. Additionally the ingredients are from much more reliable sources than many 'big box' company's BB sells. Even factoring those into account, it still does not add up. For comparison, I went back to TN.com and made the same mix: 40% Gemma Pea, 40% Rice, 10% Maltodextrin, 10% Dextrose, Premium Dutch Chocolate Fudge. This time, however, I put in 50 lbs. Applied discount. Back to BB.com. Take any random 5 lb. tub of powder. Adjust the quantity to ten units, for 50 lbs. total. Also seems to work with five 10 lbs. tubs. Gatdamn that's a lotta protein