I was just getting ready to say the same thing. The formula they used is to find the area of a circle. Unfortunately you can't calculate cone area by finding the area of a fixed number (8, 10, 12, etc), since only a portion of the surround is considered "cone area" and two different subs will not necessarily have the same physical dimensions. The cone area (Sd) for a loudspeaker is accurately stated as: Sd = (Pi * D^2)/4 Where D is the diameter of the cone plus 1/3 of the surround at both ends of the measurement.* *Some manufacturers will use 1/2 of the surround instead of 1/3 for the measurement, which would make the Sd of the driver appear larger. So in reality, the Sd listed by two different manufacturers is not directly comparable unless you know the same method of measurement (1/3 or 1/2 of the surround) was used for each driver. For example, a 12" Fi BTL has an Sd of 480cm^2, which is 74.4in^2, which according to the chart is less than the Sd of a 10" driver. Work backwards to find the radius, sqrt(74.4/3.14) = 4.87in. Which means that the effective piston diameter of the driver is only ~9.75", not 12" as the chart would want you to use. And if the BTL had a larger or smaller surround, then it's Sd would decrease or increase, respectively. Which means that, unfortunately, those charts are pretty much useless