You have to realize this thread is nearly 3 years old. This was before Don had all the knowledge he has amassed and many of us were skeptical to anything new. Fatmat was and still is a joke. People still buy it out of ignorance. People still buy Second Skin, Rammat, Dynamat and all others and apply it to every piece of their vehicle in multiple layers due to ignorance. In my eyes, Don is The Don of noise control. He's the only one I've seen who knows his products in and out, had a hand in development, and will work with you to get it right the first time. He tells you how you can be more effective using less product. He's essentially taking money OUT of his pocket and keeping it in the consumer's. You have never seen this with any other manufacturer. Still, even equipped with this knowledge, they are selling you on ineffective methods and overuse of product.