I remember back when JL was beginning. They were much akin to SSA. A fact that makes it even more impressive is they didn't have the internet back then to grow their business. Everything was word of mouth and the small amount of advertising in magazines. They've always had great products, always will. I would snatch a brand new driver at that price point no matter the opposition. The best thing about the W7 is it's resale value. You can buy that driver, use it for a couple years or more and sell it for the same $400 you paid for it. Simple economics wins here. Now the beauty about SSA is the personal one-on-one support and detail. YOu can't call and talk to Manville anymore, but I can tell you he is just as enthusiastic as Aaron and Mark. The small internet brands allow us to have more of a relationship with our vendors and get some awesome technical support at drastically reduced prices. You never know; one day we could be comparing a mainstream SSA driver to a small internet brand. I can recall a short while ago a company by the name of Resonant Engineering which was a small internet manufacturer.