We (SSA) are in the grey area as a lot of shops don't want to carry SSA, because they 2x - 3x the margin we can offer. Most shops don't care about quality, and don't feel they should pay for it unless a name like Zapco or JL is on the front. So we have been growing, dealer wise, more organically with smaller shops and some competitors who are not about huge margins and pushing product on people, but more so enthusiasts that care about audio and understand about doing it right the first time. This way is much slower in terms of growing as a brand, but with a great product and honest people who love it, it is much better overall in my opinion.