Of course, what kind of complaint is that? Every sale by every company is done with the intent to increase traffic, exposure and customer base. Do you think companies give up large amounts of profit margin simply to be "nice" one day a year? No, they do it for the ancillary benefits to themselves. That's common sense and basic business. The IA comps were on sale for a very short time for $40. They can't sell very many as they are losing money on the sale, but hopefully gaining customers, traffic and exposure in the process. If you're miffed because you missed out on the sale, tough luck. "It is what it is". Holy crap thank you. And oh by the way, there is still a crazy sale still going on all weekend into Monday.