One point should be made here, not many people really should be making any objective or subjective statements on the Zcon seeing that only a small group of people have actually heard them, they are not technically in production yet, and I don't think anyone out side a hard to find, unmarked warehouse in las vegas has heard both the Zcon and BTLN2. Not to mention, I have not publicly stated anything about pricing of the Zcon, so to compare two different drivers based on pricing when pricing of one is still unknown, does not make sense to me. But again, as stated they are two different drivers that is very evident is the drastically different motor designs. When we release specs, that will be more evident. Something else to think about is that the Fi BTL has a hell of a track record in SPL competition, with that said, we (SSA) have a good number of low tuned "ground pounder" types that are putting up respectable numbers, but we have never once gone into or after the mega SPL market. Is that saying our drivers do not do well in competition, no not at all, but even from the different philosophy of the different brands, it should be a good indication that there is a difference in the sub woofers at hand. Lastly, and I think it was kind of explained before, but it would make zippy sense for us to have a product built that is a copy or a clone of a existing driver that is built by the same people then try to sell it heads up for the same price or more. I have three degree's, none of them business degree's, but I know enough to know it would be a silly business plan. In other words, not going to make an Infinity G coupe, when there already is a 370Z.