You obviously didn't read the story, nor understand how it relates here. Nor are you looking at the larger picture. You think you've got it all figured out because you "think of money".....unfortunately you aren't looking at the strategy of how to generate that money. That is business. Money is not. Money is what results from a strong business strategy. If you have a poor business strategy guess what?.....you're not going to make any money. There's more to sales, revenue and profit than simply the number of units moved out the door. You also have to consider your brand's image to consumers in the market. You then have to realize how that brand image will affect what products you can offer in the market and what price you can them sell for. You also have to consider how the competing products being sold via the same outlet as your products will affect your pricing strategy and the level of quality and product you can offer through those outlets. If RF is branded as a "Best Buy" product it will affect the consumers perceived image of the brand. BB isn't known for their high quality car audio products, RF would more than likely prefer to be known for producing high quality car audio products. So how does it affect your company image if one of the most prominent retailers of your product is mainly selling low to mid level, mediocre, mass-market products? You'll be labeled as such as well. This will in turn affect the perceived level of quality of all of the lines of products and how much the consumer is willing to pay for those higher lines of products. If you're producing a high quality, higher cost, higher line of product but the consumer doesn't perceive it as such because of your brand image they aren't going to pay what you're asking.....where's this money you speak of going to come from? Also, in order to compete in the BB market you will have to price your products accordingly, which means you either eat into your own profit margin or produce a lower quality product, which again will affect your brand image and how the consumer perceives your entire product line up. So if you want to be known for high quality products that are sold through an independent dealer network (which will improve sales of those higher quality products and improve your ability to sell them for your asking price) but your lower lines are of decreasing quality because you need to keep up with the BB market that you're lower lines are being sold through, what's going to happen? Not as many people are going to be looking at those higher line of products.....sales fall, dealers start dropping the line, and soon all you're left with is the lower end low quality cheap product sold through Best Buy. If this isn't the direction you want to take the company due to profit margin, or product mix, or recouping costs, or relative percentage of sales of independent retailers vs national retailers, etc......where's this money you speak of going to come from? You're not looking at it from an objective business standpoint, you're looking at it from a blind "units = $ " standpoint which is not a solid business strategy. Oh, by the way....you claim RF's profit is down, they are about ready to tank. This happened while they had BB as a national retailer. So how's that strategy working out for them?