Well, i havent seen IA ever do anything bad compared to some other brands out there but i cant say nobody could ever not do bad.. Just implying i'm not expecting it to happen. Anyways, a Pre-Order or Group Buy is a means of collecting money to help pay for a bulk shipment... The problem with some companies is they use this tactic because they have financial issues with how much they order at once. Now, if that's the case with ANY company, then NEVER do a pre-order. Bad business practice because if something changes, then this will happen if that's what happened. Now, on a negative note.... The entire time i've been on SSA, i've never heard EVER once that the price of Neo has gone down... So, unless a miracle happens.. I wouldn't expect it to. These comments aren't implying IA is or may have attempted the above, it's an informative post about what happens when these things are generated and the possibilities that could happen if poor judgment is used in the business.