Jim, I understand your thoughts, but this application was the easiest way for us to break into the market. I did not intend for the SSA sub to take on the likes of the MAG in perfomance or the L7 in sales etc., just a well built sub that sounds great and is versitale. If I had the requsite $xx,xxx in my pocket to mahine and design something ground breaking, I would. This is just to get us started, and if we sell a few and people love them then great. I mean DIYMA did it, why can't we do it better? I'd hope we'd do it better than DIYMA That sub had some awful quality control... I guess I meant that I like the idea of a SSA woofer, I just think that building for a lower price point makes it stand out better Everybody and their mother makes a $200 small-box subwoofer...but the number of quality $100 subs is much, much smaller. If this one were to do well, my next step would be to add a second, lower priced line that would probably be a bigger seller. Followed by a very high end line sub.