See you don't understand. Take Audioque, they have pretty cheap prices compared to other name brands. And do you know why? There direct, no middle man selling the product to make a living. Most companies don't jack up prices just because they are greedy. I did say most. Key word. You can't expect a company to make a minimal profit off a amp they have to warranty. If one comes back and they have to replace it, they will lose money. And how do you expect a company to make money if they lose money warranty a product. I hate when people complain about pricing. This isn't a hobby to many companies. And you can't expect them to give out product. They have to make a living too. And they make sure to cover there ass when something happens to the product. You can't compare online prices to dealer base prices. Wasn't necessarily complaining about pricing but merely mentioning that sometimes the "phantom effect" keeps some companies looking good compared to others sometimes. Obviously none of these companies do this for pure enjoyment, its a business for a reason. If I can get a better price for a certain product I won't always take it because it might not be worth the price difference when you know you might get better service, authorized warranty and all that other good stuff that comes along with it... Point is, my main take on it is quality and needs... I won't be looking at a 3k amplifier and expect it to be priced at the same price as a 500 watt amplifier just because of a name... There is more to it and sometimes nothing qualifying some price differences.. That is all... As vague as it sounds..