First off...you seem like a genuine Fi fan, which is cool, but at the same time you seem like you REALLY don't like Fi. Which is it? I've never seen either Nick or Scott boast their product over another company's product unless directly asked "which subwoofer is better" in which case they reply with the FEATURES of their sub, not downtalking the other sub. I'm not sure why you think that the guys at Fi think they're better than anyone else. Secondly...the price of neo has more than MULTIPLIED BY FIVE, and you're complaining cuz the price ALMOST doubled? Are you serious? They're making less and less money off of each sub and you're upset? I ask you this question, as a serious question.? What do you want them to do? Make less and less money until they go out of business? Just so you can feel better? Look around bro...look at DD prices, look at DC prices. Not Team prices either, because you're not looking at the Team price for the N3. If you feel that Fi is trying to steal from you then just buy a sub from a different company and be happy. EDIT: And if you think people are getting rich off of building subwoofers.....then nothing we say will change your mind.